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Why ISBM sponsored Futsal 2017?

/Why ISBM sponsored Futsal 2017?
Why ISBM sponsored Futsal 2017

Premier Futsal is a multi-national Futsal league conceptualized by Indian entrepreneurs, under the entity Premier Futsal Management Pvt. Ltd. It was founded by Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj, and Nithyashree Subban, backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. The term ‘Futsal’ literally means ‘mini-football’ and is a variant of association football played on a hard court, smaller than a football pitch, and mainly indoors. It can be considered a version of five-a-side football. Futsal is played between two teams of five players each, one of whom is the goalkeeper. Unlimited substitutions are permitted. Unlike some other forms of indoor football, the game is played on a hard-court surface delimited by lines; walls or boards are not used. Futsal is also played with a smaller ball. The surface, ball, and rules create an emphasis on improvisation, creativity, and technique as well as ball control and passing in small spaces. Futsal currently has two governing bodies: Asociación Mundial de Fútbol de Salón (AMF) and Fédération Internationale de Football Association (FIFA). AMF is the successor organization to the original governing body. FIFA later took an interest in futsal. The 2017 Premier Futsal is the second edition to Premier Futsal which debuted in July 2016.

Sports have been one of the most widely popular activities that Indians love to indulge in. Gone are the days when different sports were mainly played for recreational purpose or to satisfy the fitness demands. The India of today plays with a competitive frame of mind. People have changed with time and opportunities available. Taking Indian Sports to a whole another level, the task of governing and promoting them in India have fallen on several Indian sports associations. Sports organizations like the Indian Olympic Association and Sports Authority of India are working towards raising the standard of Indian sports through various talent promotion programs. There are also various corporate houses coming to the rescue of sponsors-starved games. In a year when the advertising business grew only 11.89%, sports sponsorship grew 19.33% in 2016 to touch Rs6,400 crore, highlighting the willingness of advertisers to spend big money on sporting events, in terms of sponsorships, endorsements by cricketers, and advertising during sports events and in their coverage across print, TV and digital media, found in a report jointly published by GroupM ESP, the sports and entertainment arm of GroupM and SportzPower, a sports business news company. In a country where the youth population is higher than most, many individuals never get the resources or even the opportunity to display what they are capable of. But now every individual has got a chance to do so and prove themselves. Every sport has a big banner now. There are businessmen, who wish to invest in the sports and thus, this has helped in changing the previous sports scenario in India, making it a better ground for players from across the country.

To make it big from the start, a number of universities across India are giving admissions to students based on what is known as the ‘Sports quota’. This segment helps aspiring athletes to improvise on their game, while promising a regular college life, with abundant opportunities by the end of the three or four years. These scholarships help sponsor students from all backgrounds and aids them with their career in sports, bringing out their talents and nurturing them to become the best at their game. ISBM University in Chhattisgarh, India promises the same, as the University has tied up with Futsal in order to fund talented students and make them realize their dreams. The University currently offers two different types of scholarships, in addition to the Powering India Athlete Scheme (PIAS) which is available to all students enrolled in a degree program, competing at a high standard in any sport with aspiration to compete nationally and internationally. The scholarship award goes up to 2 lakh rupees and is available to students with a good merit and who would represent the college in their future endeavors. The other two scholarships include,

  1. Champion Sports Scholarship (CSS) – CSS is available to all students enrolled in a degree program in ISBM. The scholarship is available for Cricket, Tennis, Football, Badminton and Boxing. This is available to elite athletes with a capability to represent India in their respective sports, internationally. The scholarship award goes up to 5 lakh rupees.
  2. Elite Football Scholarship – A scholarship award of up to 2 lakh rupees will be awarded to students every year who can demonstrate potential and who aspire to reach the national squad level in Football. Footballers will need to be of a sufficiently higher standard with links or aspirations to the national squad level. Football scholarships must accompany an ISBM recognized academic program.

Further up-to-date information on ISBM’s workings and scholarship programs can be found at http://isbmscholarship.com. ISBM University endeavors to offer services across the student-life cycle, supporting the students not only with teaching-learning but also with career development, skill enhancement, employment opportunities, business incubation, fundraising and mentoring. With the new scholarship segment, the University wishes to make students reach the demanding standards which will help them qualify, both nationally and internationally and in turn represent ISBM University at sporting fixtures and assist the university in promoting the profile of the chosen sport. The support provided is sport specific and can be tailored accordingly. The university has around 50 scholarships for 16 different kinds of sports, up to an award of 25 lakh rupees and hopefully more in the coming years. It is only a matter of time when sports will prove to be a revolution in our country, as is the scene around the world, as more and more students realize their talents and make use of such sponsorship programs to reach heights, which were just but a dream yesterday. It will help these students to represent their respective colleges or universities and in turn, India, on an international level as they qualify and go around the world, playing what they are best at and living life to the fullest.