ISBM University has three schools dedicated to Liberal Arts Major. School of Arts & Humanities, School of Library & information Science and School of Journalism & Mass Communication. Many Indian and Asian students now have warmed up to Libreal Arts and it is no longer a back option. If you are contemplating getting a degree in Liberal Arts have a look at some of the Top Business Tycoons and CEO from around the World who have used their Liberal Arts Major to put even the top Business minds to shame.
Degree: B.S. in Communications, Northern Michigan University, 1975
Howard grew up in a middle class family who lived in the Projects in Brooklyn and attended college on a football scholarship. While majoring in communications he got worried in his final year and took a few business classes. He did so because he was scared of his job prospects. He still says that he never realised the value of his degree ‘til a lot later.
When Howard was asked how he achieved and created a successful brand he said, “It took years before I found my passion in life, but getting out of Brooklyn and earning a college degree gave me the courage to keep on dreaming.” Schultz added: ” I can’t give you any secret recipe for success. But m y own experience suggests that it is possible to start from nothing and achieve even beyond your dreams.”
Degree: B.A. in English Literature, Princeton University, 1979
A trailblazer for female CEOs, Jung finds it hard to believe how a Princeton bookworm came to lead the world’s largest direct cosmetics seller, where she was chief from 1999 to 2012. “What I find myself doing [now] was pretty unimaginable for me in 1979, after I finished my much-loved thesis on Katherine Mansfeld and my junior papers on Virginia Woolf,” Jung told students in a 2012 speech at her alma mater. ” To be standing here, and saying, ‘I now run a $10 billion global company’—I would’ve said, ‘Couldn’t be possible, that is not an imagined career path, not an imagined journey.’ Things have certainly taken a wonderful, but different, path.”
Degree: Philosophy and Asian Studies, Dartmouth
Patrick M. Byrne’s lists of activities and accomplishments would be a stretch even by Hollywood’s standards. He has a bachelor’s from Dartmouth, a master’s from Cambridge and a PhD from Stanford. He is a cancer survivor and a black belt in tae-kwon-do. He rode his bike across the continental U.S. in order to raise money for cancer research.
Always enterprising and opportunistic, Byrne started Overstock.com, an e-commerce site designed to sell leftover inventory from the dozens of dot coms that crashed in 1999. The site has since evolved to function as a standard online shopping portal.
Degree: Economics and Psychology, Boston College, President Campbells Soup Company
Though Denise M. Morrison began her career at Procter & Gamble, she soon found her way to the food industry. Her résumé includes a series of household snack brands, from Nabisco to Nestlé to Pepsi-Cola. She jumped into the public spotlight after being appointed to executive vice president at Kraft Foods.
Backed by her years of food industry experience, she joined Campbells in 2003 and ascended to CEO in 2011.
Degree: B.A. in English Literature and Theater, Denison University, 1964
“Literature is unbelievably helpful, because no matter what business you are in, you are dealing with interpersonal relationships. It gives you an appreciation of what makes people tick,” argued Eisner, who served as Disney CEO from 1984 to 2005.
few months after graduation, in late 1964, Eisner received his first job offer, an NBC clerk where he logged the times each commercial appeared on air, and whether they were black-and-white—for just $65 per week. “It was far better than being unemployed,” he wrote in his autobiography. Later, he quickly scaled the corporate ladder at ABC and Paramount Pictures, before serving as Disney’s chief from 1984 to 2005. As the New York Times said of Eisner’s skill set in a 1998 article: “Eisner is unusual among entertainment moguls because he has had both creative and corporate experience. He knows how you put a show together and avoid going broke doing it.”